Home Blog Celebrity-Backed Baby Brand Hello Bello Files for Bankruptcy – Bloomberg

Celebrity-Backed Baby Brand Hello Bello Files for Bankruptcy – Bloomberg

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Baby products company Hello Bello, founded by actress Kristen Bell and actor Dax Shepard, filed for bankruptcy after it struggled to overcome high shipping and production costs.
The Los Angeles-based company, backed by private equity firm VMG Partners, listed assets and liabilities of at least $100 million each in its bankruptcy petition on Monday. The filing protects the company from creditors while it tries to sell itself out of bankruptcy.

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